Description of the practice
The presenters of the class on the behaviour of buyers in the market organised the class in cooperation with the company Procter&Gamble. Its representative explained what the company is and what its objective is. He also presented a problem with which one of the company’s brands is struggling on the Polish market. The students’ task was to propose solutions that could eliminate this problem. The group work and brainstorming that ensued allowed many interesting solutions to be worked out, which were then presented to the forum. A company representative and the presenters rewarded the best ideas with both extra points and brand-related gifts.
Key elements of practice
1. working with an external company, familiar to most students, increased interest in the activities and introduced a so-called ‘breath of fresh air’
2. work based on a real and current problem, made the development of solutions more meaningful
3. the contact with the group presidents, made it possible to delve more deeply into the problem at hand
4. the prize, as we all know, encourages work. The dual form of the prize created an aspect of healthy competition which made the ideas very innovative.
5. The presentations of the ideas made it possible to get different perspectives on the problem, which had a very strong educational value.
Science area: Social
Name of the university: SGH Warsaw School of Economics
Country:
Reporting good practice:
Number of visits: 33641